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PR Secrets: How to Get Press For Your Startup in 2021
How do you do PR for startups? For starters, you don’t hire an expensive public relations agency. They cost you a ton of money – more than what you will spend if you build your own media relations....
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PR Pitch: 5 Unusual Angles That Get Powerful Results
I answer about ~100 emails a day from our customers. I try to reply to as many as I can myself since I love to help folks. The most common question I get from entrepreneurs trying to use a PR pitch is...
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15 Proven Ways To Find Anyone’s Email Address By Name
Want to find anyones email address for free by name alone? I’ve been harping on and on about the importance of email in growing your business and your network. But you might be wondering: How do you...
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How To Pitch Journalists w/ 5 Tried & Tested Templates
You can waste your time scrolling through every article about how to pitch journalists like a pro, or … Trust me when I say: I just scoured the internet and compared all the best info about how to get...
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How to Write an Amazing Company Boilerplate in 2022 [w/ Templates]
What is a boilerplate? A boilerplate is a standardized last paragraph that is inserted in all the press releases giving an outline of the company’s products, services, clients, awards, its purpose and...
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Media List Examples: How To Build A Media List That Gets You Press
What is a Media List? A media list is a document with details of specific journalists, bloggers, writers, editors and influencers who write about your niche or area of expertise. The list usually...
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Marketing Communications Strategy: What It Is & How To Do It Right
What is marketing communications strategy? Marketing communications strategy is the strategy used by a company or individual to reach their target market through various types of communication. It...
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Media Relations Strategy: 11 Winning Tactics to Market Your Product
What is media relations strategy? By definition, media relations strategy is the calculated deployment of media to tell an organization’s story. It is the process of figuring out a message and...
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How To Do Your Own PR Without A PR Agency [2023 Update]
Should you do your own PR? If you’re a startup or a small business owner, hiring a PR company is not practical. It’s far simpler (not to mention inexpensive) to do your own PR. Here’s a step-by-step...
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SaaS PR: How To Build The Best PR Strategy For SaaS in 2023
As a SaaS business owner, you want an affordable – yet effective – PR plan. You know the value of a good PR strategy. It helps you get media coverage, builds your brand, and attract the potential...
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